oem auto industry_oem auto industry

The rise of electric vehicles (EVs) and the growing emphasis on sustainability has compelled OEMs to innovate and adapt. With the shift towards greener technologies, many OEMs are investing heavily in research and development (R&D) to create electric and hybrid models. For instance, Tesla pioneered the EV market, pushing traditional OEMs to accelerate their adoption of electric technologies. This competitive pressure has led to a wave of advancements in battery technology, powertrain systems, and vehicle autonomy.